Our first permanent store in Lyon since November 2025
Theme : Our products
29.04.26
Have you ever wondered why some men always look impeccable in the rain? Their secret isn’t just in their choice of shoes or suit. It all comes down to a carefully selected men’s raincoat. Because yes, a raincoat is not just a functional coat....
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Theme : The brand
28.01.26
For a long time, clothing was conceived as an object of rapid turnover. Fast fashion imposed a frantic pace, to the point of blurring the very meaning of getting dressed. Buying became a reflex, sometimes disconnected from real need....
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Theme : Our products
13.01.26
It’s the same question every winter. How can you face the cold while keeping an elegant silhouette, without the bulky effect? The puffer jacket is everywhere when the temperature drops. Yet, not all down jackets are created equal....
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Theme : Our materials
03.01.26
You’ve surely come across a man whose shirt looked tailor-made. No extra folds. A fluid yet structured fabric. Chances are, he was wearing a poplin shirt. But do you really know what sets a poplin shirt apart from a regular one?...
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Theme : Our materials
14.12.25
The wool beanie for men is a piece that combines comfort and practicality. It protects you from the cold while adding a touch of character to your outfits. Wool is a material that can provide warmth while staying lightweight and pleasant to wear....
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Theme : Our materials
26.11.25
Wool itches, feels too warm, and loses its shape? Not quite. At least, not anymore. The right choice of fibers and modern knitting techniques have restored wool socks to their former glory. Just one day in good wool socks is enough to change your mind....
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Theme : Our products
28.10.25
You might picture someone walking confidently down the streets of Paris or London, unfazed by unpredictable weather. Yet, the raincoat is not just protection against the rain. It embodies quiet confidence and a certain art of living. But you still need to know how to choose the right one....
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Theme : Our products
21.10.25
The cold is settling in, the coat is on… but something is still missing — that small gesture that changes everything. Grabbing a scarf before stepping outside isn’t just a reflex against the wind or the rain....
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Theme : Our materials
17.09.25
The search for the perfect sweater begins as soon as the temperatures drop. The one that keeps you warm. The one that doesn’t itch. The one that provides comfort without making you feel bundled up. ...
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Theme : Our products
16.09.25
Boxer shorts are one of those everyday items we rarely think about. Yet, it greatly influences our well-being. Do you have a favorite pair of boxer shorts?...
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Theme : Our materials
25.08.25
Summer calls for a different way of dressing. We seek lightness, breathability, and a simpler relationship with our clothes. And yet, we don’t want to give up on style either. That’s where the linen polo truly shines. It’s effortlessly wearable and always spot on. It fits just as well in the city as it does by the sea, with the same ease. But what sets it apart from other polos?...
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Theme : Our materials
18.07.25
Some materials combine refinement, comfort, and durability. Lisle yarn is one of them. It transforms an everyday accessory like socks into a precious item. High-quality lisle yarn socks are more than just their appearance. It starts with the choice of materials and demanding craftsmanship....
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Theme : Our products
26.06.25
There are pieces we choose for their cut or material. Then, there are those that speak a bit more about us. The custom shirt falls into this second category. We wanted to anchor it in a shirt whose fabrics are 100% French, true to demanding textile craftsmanship....
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Theme : Our materials
25.06.25
Il y a des matières qui traversent les époques sans perdre leur pouvoir de séduction. Le cuir en fait indéniablement partie. Il offre une expérience que les matières synthétiques n’arrivent pas à égaler. Il raconte une histoire à la fois personnelle et universelle....
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Theme : Our products
16.06.25
Men’s socks reveal attention to detail. They may be discreet, but they’re decisive. We put them on without a second thought—but we notice right away when they’re missing. Socks are one of those essentials often chosen in a rush....
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Theme : Our materials
09.06.25
We see it as much more than just a basic summer essential. The linen shirt is a versatile piece that flatters every body type and fits every lifestyle. Its fabric brings the lightness you need on hot days....
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Theme : Our products
02.06.25
There’s always that moment that marks the beginning of summer. The one where you swap your pants for a pair of bermuda shorts. The air flows freely, the sunlight glides across your skin, and your legs can finally breathe. It’s simple, but it changes everything....
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Theme : Our products
12.05.25
The polo shirt strikes the perfect balance between comfort and style—neither too formal nor too casual. Since its beginnings on the tennis court, it’s become a staple of the summer men's wardrobe....
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Theme : Our materials
01.05.25
Linen pants are the go-to piece as soon as soon as the sun shines. They bring just the right touch of freshness while offering a look that’s both elegant and relaxed. Their fluid cut moves effortlessly with the body. Here, we highlight the benefits of linen and the best ways to wear linen pants in style....
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Theme : Our products
22.04.25
Vacation, sun, freedom… Bermuda shorts embody all this lightness. They are a staple of the summer wardrobe. Their simplicity and versatility make them a perfect piece to suit any occasion....
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Theme : Our products
14.04.25
Certains vêtements ne se contentent pas d’être tendance. La veste saharienne en est l’exemple parfait. Elle s’est imposée comme une pièce phare du vestiaire masculin....
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Theme : Our materials
27.03.25
The search for comfort and lightness becomes essential in the summer heat. Yet, elegance should never be compromised. The linen polo shirt perfectly embodies this balance between well-being and style. It is the ideal alternative for those seeking a refined silhouette while staying cool......
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Theme : Our materials
27.03.25
Elegance is revealed in the details, and in this regard, the men's leather belt stands out as a must-have. A belt is much more than just an accessory. It embodies craftsmanship while adding a subtle yet striking touch of elegance to your outfit. Have you found the one that will accompany you through the years?...
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Theme : Our materials
17.02.25
When the good weather returns, fashion evolves to adapt to the heat while remaining elegant and practical. The linen shirt is the number one choice among the essentials of the mid-season. ...
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Theme : Our products
17.02.25
Trousers are essential pieces of the men's wardrobe. Today, they come in a variety of materials and cuts, combining comfort and style. This evolution of shapes and textures goes hand in hand with a more conscious and responsible consumption of fashion. ...
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Theme : Our products
15.01.25
The men's safari jacket is much more than just a piece of clothing. With its multiple pockets, notched collar, and loose fit, it becomes THE must-have item in your wardrobe to combine adventure and elegance. ...
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