The Linen Polo: Chic Style and Guaranteed Freshness

Summer calls for a different way of dressing. We seek lightness, breathability, and a simpler relationship with our clothes. And yet, we don’t want to give up on style either. That’s where the linen polo truly shines. It’s effortlessly wearable and always spot on. It fits just as well in the city as it does by the sea, with the same ease. But what sets it apart from other polos?

A Heritage of Sport and Elegance

The polo shirt originated on tennis courts in the 1920s. At the time, players wore stiff shirts that weren’t ideal for free movement. The polo emerged as a more flexible alternative—and quickly made its way into everyday wardrobes. What’s the appeal? Its unique ability to bridge the gap between sporty comfort and a more polished look.

The linen polo continues this legacy while adapting it to summer heat. The same spirit, but even lighter and more natural. It keeps the silhouette of a classic polo while integrating the distinct qualities of linen. The result? A garment that stays elegant in every situation.

Why Do We Love the Linen Polo So Much?

It’s as pleasing to look at as it is to wear : a linen polo provides a naturally cool feel against the skin, thanks to the unique properties of this plant-based fiber. Linen works directly to regulate body temperature.

It can absorb up to 20% of its weight in water without feeling damp. In practical terms, that means moisture is dispersed throughout the fabric and evaporates as you sweat—helping prevent the clammy sensation often experienced with synthetic fibers.

A fabric’s thermal conductivity reflects how quickly it transfers heat. The higher the conductivity, the more quickly heat passes through. Linen has a lower thermal conductivity than many other fibers, meaning it helps limit heat from the outside warming your body.

All of these factors combine to create that instantly refreshing feeling you get when you slip on a linen polo.

Linen Polo: A Summer Wardrobe Essential

It’s a staple—in the best possible sense. It pairs easily with other pieces and brings that extra bit of style that makes all the difference.

The linen polo works well with its close relatives:

• Organic cotton or piqué cotton, for more structure in your outfit.
• Hemp, another plant-based fiber with a raw yet refined look.
• Ramie or Tencel, soft and fluid alternatives, often used as linings or for lighter pieces.
• Even lightweight cotton denim, for a slightly more casual vibe that breaks the mold.

Linen polos also lend themselves to both neutral and sun-washed shades:

• Timeless tones: white, ecru, sand, navy. Perfect for a minimalist, elegant wardrobe.
• Warm hues: terracotta, ochre, camel. These bring personality and pair well with beige or olive bottoms.
• Fresh colors: sky blue, sage green, light gray. Ideal for bright days—soft, stylish alternatives to the usual classics.

Our Take on the Linen Polo

The Casablanca polo blends the elegance of a polo shirt with the lightness of linen. We designed it using linen knit fabric, with a subtly open texture that adds a unique touch. Fashion today is built to last—designed with both style and comfort in mind. That’s why we chose linen grown and knitted in France, in accordance with demanding textile expertise. The result is a 100% French-made linen polo, honoring an exceptional tradition of craftsmanship.

The linen polo is a piece you’ll happily come back to every season. Its cut and material help it stand out, even if it looks discreet at first glance. It has that rare ability to do little—but do it exceptionally well. And maybe that’s the true luxury of summer: dressing simply, without ever giving up on elegance.