Our first permanent store in Lyon since November 2025
Theme : Our products The brand
There are pieces we choose for their cut or material. Then, there are those that speak a bit more about us. The custom shirt falls into this second category. We wanted to anchor it in a shirt whose fabrics are 100% French, true to demanding textile craftsmanship....
Read MoreTheme : Our materials
You’ve surely come across a man whose shirt looked tailor-made. No extra folds. A fluid yet structured fabric. Chances are, he was wearing a poplin shirt. But do you really know what sets a poplin shirt apart from a regular one?...
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Theme : Our materials
The wool beanie for men is a piece that combines comfort and practicality. It protects you from the cold while adding a touch of character to your outfits. Wool is a material that can provide warmth while staying lightweight and pleasant to wear....
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Theme : Our materials
Wool itches, feels too warm, and loses its shape? Not quite. At least, not anymore. The right choice of fibers and modern knitting techniques have restored wool socks to their former glory. Just one day in good wool socks is enough to change your mind....
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Theme : Our products
You might picture someone walking confidently down the streets of Paris or London, unfazed by unpredictable weather. Yet, the raincoat is not just protection against the rain. It embodies quiet confidence and a certain art of living. But you still need to know how to choose the right one....
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