Our first permanent store in Lyon since November 2025
Theme : Our products The brand
There are pieces we choose for their cut or material. Then, there are those that speak a bit more about us. The custom shirt falls into this second category. We wanted to anchor it in a shirt whose fabrics are 100% French, true to demanding textile craftsmanship....
Read MoreTheme : The brand
For a long time, clothing was conceived as an object of rapid turnover. Fast fashion imposed a frantic pace, to the point of blurring the very meaning of getting dressed. Buying became a reflex, sometimes disconnected from real need....
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Theme : Our products
It’s the same question every winter. How can you face the cold while keeping an elegant silhouette, without the bulky effect? The puffer jacket is everywhere when the temperature drops. Yet, not all down jackets are created equal....
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Theme : Our materials
You’ve surely come across a man whose shirt looked tailor-made. No extra folds. A fluid yet structured fabric. Chances are, he was wearing a poplin shirt. But do you really know what sets a poplin shirt apart from a regular one?...
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Theme : Our materials
The wool beanie for men is a piece that combines comfort and practicality. It protects you from the cold while adding a touch of character to your outfits. Wool is a material that can provide warmth while staying lightweight and pleasant to wear....
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